eBay is the UK's number one e-commerce site with over 9 million unique visitors every month (Nielsen NetRatings, March 2004). On any given day there are millions of items for sale in thousands of diverse categories including antiques, toys, books, computers, sports, photography, automotive, tickets and travel, gaming, entertainment, and electronics, amongst many others! eBay is the world's largest personal online trading community. As the nation's favourite online marketplace, buyers are compelled to trade on eBay due to the large number of items available. Similarly, sellers are attracted to the abundance of buyers. At any one time there are more than 10 million items for sale live on the eBay site and more than 1 million new items every day from which users may choose. In the first three months of 2002, 5.6 million items were listed for sale on eBay UK alone. |