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SportingOdds is the UK’s most innovative online bookmaker, offering an unrivalled in-running soccer betting service and the best horse racing coverage on the net - nobody releases their prices earlier. SportingOdds has been operating successfully since Euro 2000 and has recently become part of the Sportingbet group, giving them even greater kudos within the industry. SportingOdds’ success is based on a great service and a huge range of markets on which to bet but most importantly a genuine desire to work with affiliates, constantly running highly aggressive client recruitment campaigns. An example of this being ‘Mad Keane’ – SportingOdds will give you £20 FREE if Wayne Rooney gets booked!!! No other bookmaker would run such a promotion.

SportingOdds is a fixed-odds online betting site brought to you by the SportingBet Group.

SportingOdds is interactive, instant, bringing you the fun and excitement of a revolutionary way of betting. SportingOdds aim to provide you with an unrivalled In-Running service, coupled with a comprehensive range of betting opportunities. If SportingOdds doesn't offer a bet on an event, then it's probably not worth watching!

Why Bet With SportingOdds?

Wider Opportunities - Bet on any sport from horseracing, football, rugby and cricket to golf, snooker, boxing and much, much more. In addition to Sporting events, SportingOdds will also offer a wide variety of unusual, fun and novel bets on all kinds of events. Many things make SportingOdds laugh - a sense of the ridiculous, an unlikely happening, human error, even someone else's misfortune! You'll be amazed how these quirks and moments are evident in everyday sports, political and entertainment events. From the number of sips of water the Chancellor takes during the Budget Speech to the number of times Sir Alex Ferguson is seen checking his watch at the end of a game. Whether it's a fun event, or there's fun in the event, SportingOdds' traders will create opportunities to stimulate your imagination and tempt you to pit your judgement against theirs.

Un-rivalled In-Running Service - With SportingOdds' unrivalled In-Running service you can place your bet at any stage. It's no longer a question of just placing your fixed-odds bet before the start of an event and then waiting for the result. Bet in advance if you wish, or watch the event unfold first - often it can help to get the feel of an event before committing yourself. SportingOdds' In-Running interactive service gives you the latest, accurate odds so you can place your bet at any stage of the event.

On-line Security - There is no need to be worried about placing a bet with SportingOdds over the Internet. SportingOdds' website has been designed by on-line experts with security of paramount importance. The SportingOdds secure server software encrypts all of your personal information (including debit card number, name and address) so that it cannot be read as the information travels over the Internet.

SportingOdds Customer Care

It is so important to SportingOdds that you are happy and comfortable with the services provided by SportingOdds. The SportingOdds Customer Services team prides itself on its friendliness, efficiency and speed in dealing with your every query. If you have any problems with your account, would like to make a suggestion to improve SportingOdds' service or simply need guidance with the SportingOdds web-site, please do not hesitate to contact SportingOdds. SportingOdds know you'll enjoy dealing with the friendliest, most creative and dynamic company in the market, in a secure manner never previously associated with betting.