Born2BeCool is a family-run business, created as a 'labour of love' by a couple of parents who thought of the idea while sitting on a beach. Premium quality beachwear and skiwear for children and parents. Born2BeCool offer swimwear, wetsuits, rash vests, lifejackets, sun protection clothing and beach shoes for the summer season. For the winter months Born2BeCool offer top brand ski jackets, pants, hats, gloves, fleeces plus base layer thermals and goggles from Trespass, Dare2Be, Brugi and other premium European brands.

As early 'converts' to the many benefits of UV swimsuits we found a surprising number of parents Born2BeCool spoke to had no idea where they could buy protective clothing from - and little appreciation of the risks of sunburn. After contacting UV swim wear companies in Australia and New Zealand and researching the many Government public awareness campaigns in these countries Born2BeCool felt the time was right to launch Born2BeCool's venture here in the UK. Shortly after introducing Born2BeCool's summer range Born2BeCool started offering children's wetsuits - which are now one of Born2BeCool's most successful ranges. Following many requests from parents who had bought wetsuits for their children Born2BeCool now offer an excellent range of adult wetsuits. In December 2004 Born2BeCool launched a full range of children's ski wear and accessories which have proved to be extremely popular with Born2BeCool customers and Born2BeCool are now selecting additional clothing ranges for the Spring seson, so do come back soon.