Over 30 years of great toys at Early Learning Centre

For over 30 years, Early Learning Centre have been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and their commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is the leading toy retailer for children aged 0-6 years. All Early Learning Centre's toys are designed to encourage learning through play, and develop key skills such as imagination, creativity and active play. Over 80% of the 2000 toys Early Learning Centre sell online are made by the Early Learning Centre, and are designed to help children develop and give lots of fun.

Early Learning Centre develop their toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design our toys they work closely with experts, child psychologists and children themselves. Together they make sure that all ELC toys are top quality, safe - and above all, lots of fun.

Shopping at ELC Direct

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping. Early Learning Centre also understand the importance of security and make shopping on-line as safe as in any ELC store. Early Learning Centre use the latest technology to ensure that all your personal and credit card details remain completely confidential.

Early Learning Centre deliver direct to your door for just £3.95, regardless of the number of items in your order. And if your order is over £100 - delivery is ABSOLUTELY FREE!

exciting features at the Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

And Early Learning Centre know that their website quick and easy to use - the Early Learning Centre website has won the New Media Age Effectiveness Award for Retail!

Early Learning Centre - Online Shopping Security

Early Learning Centre know that security is your top concern when buying online. So Early Learning Centre have made shopping on the Early Learning Centre website as safe as shopping in any Early Learning Centre store. Early Learning Centre use the latest technology to ensure that all your personal and credit card details remain completely confidential.

Early Learning Centre have sophisticated security software on the Early Learning Centre site that encrypts all your personal information, including credit or debit card numbers. This encryption creates billions of different code combinations, which means every transaction is totally protected. When using the Early Learning Centre website, your card details cannot be viewed by anyone else on the Internet.

Early Learning Centre - Internet Shopping is Safe ( ISIS ) Programme

Early Learning Centre is pleased to be a member of The Internet Shopping Is Safe (ISIS) programme, run by the industry body for e-retail, IMRG, and backed by the UK Government. All members of the ISIS programme:

• Subscribe to principles of trading in a manner that is LEGAL, DECENT, HONEST, TRUTHFUL AND FAIR
• Have their site and service reviewed and monitored by IMRG
• Have its Business, VAT and Data Protection registrations checked by IMRG.

Early Learning Centre - Verisign Secure Site Programme

Early Learning Centre are also pleased that the Early Learning Centre website is also independently validated by the Verisign Secure Site Programme. This allows totally secure communication between a website and its visitors.

Early Learning Centre - Safe And Sound

All Early Learning Centre toys meet and exceed all British and European standards for toy safety, and Early Learning Centre are delighted with their ongoing association with the Royal Society for the Prevention of Accidents, who work with Early Learning Centre in the development of their toys. Early Learning Centre test their toys just like your kids do. Early Learning Centre push them down the stairs, throw them, jump on them, knock them over, poke fingers in them and even lick them. So Early Learning Centre know their toys are as tough as the children that play with them.

Early Learning Centre Stores

Early Learning Centre opened its first store in the mid 1970s and now Early Learning Centre have 215 stores across the UK . And when you visit one of the Early Learning Centre stores, you can take their toys out the box and play with them, so you can choose the exact toy your child likes to play with best.

Every Tuesday morning, Early Learning Centre devote time to their playtime sessions, where your children can join in some real hands-on fun. There are new toys to play with lots of competitions and activities. And if you need some help choosing toys, just ask the Early Learning Centre friendly staff for advice – and look out for great gift ideas and playing tips in store too. You'll also find Early Learning Centre toys in concessions in certain Debenhams stores, Sainsbury's supermarkets and Boots the Chemist. Early Learning Centre also has over 80 international stores in 19 countries across the world.

Home Shopping with Early Learning Centre

Early Learning Centre home shopping means you can order your toys from home online 24 hours a day. It means you don't have to carry bulky or heavy items home with you, and you can order presents for the kids when they're asleep.

Browse or buy from over 2,000 toys online, including many toys not available in the Early Learning Centre stores
• Join the Big Birthday Club and receive a treat for your child, party and gift ideas and more
• Sign up to receive special offers and discount vouchers by email
• Receive free delivery on orders of £100 or over
• Relax knowing Early Learning Centre offer a No Quibbles Returns policy and FREE returns