Fish It helps you find the right fishing gear for the right time at the best prices on the market. Fish It cuts away the middle men – selling top quality fishing gear directly from factory to end consumer. Fish It's manufacturers are only those who also produce for the best known quality brands. With Fish It's business model they cut out all unnecessary overheads and thus Fish It offer really top notch products at rock bottom prices. Founded in 2000, with strong finacial backers. Fish It are praised in Swedish trade magazines for their products.

Fish It offer fishing and outdoor supplies of the highest quality to very attratice prices. Fish It are continously adding to their product line with items that makes life more enjoyable and simpler to the active fisherman.

All products are sold on Fish It with a two year warranty. Immediate delivery on all items. Shipment is normally within 36 hours from order.

All prices are net prices. A flat shipment fee of £3.90. There are no hidden charges. What you see on Fish It is what you pay.

Safe, easy and secure online shopping. The online store opened in the year 2000 and Fish It are staying here to serve you.

Fish It used to advertise in the largest fishing magazines in UK for about 2 years ago. The other big advertisers did not like their cheap prices. So what happend? Some of the largest angling magazines in the UK denied Fish It to advertise!

Interestingly the results of tests of their BROMAN gear in the UK magazines came out really really good.

Instead of spending a lot of money in advertising, Fish It know that the word of mouth is their powerful friend.

The Fish It Business Idea

Fish It's business idea is in fact very simple. Fish It sell high quality fishing tackle at low prices by completely removing middlemen in the import process. Fish It also offer attractive angling courses and trips.

Fish It - Excellent Service

Fish It want to give You both low prices and good service. To ensure this Fish It offer You a 2-year warranty on all their products. The only exceptions are our BROMAN Exclusive fly reels and rods. Instead, they come with a lifelong limited warranty. This means that Fish It, no matter what caused the damage, repair the product at prime cost; nothing added!

How can Fish It offer such high quality?

Fish It has initiated direct contact with leading manufacturers of high quality fishing tackle all over the world. This has given Fish It the opportunity to design and stock products that stand out in functionality and design, as well as in quality and price.

How can Fish It offer such low prices?

With few exceptions, all products in any given store passes through the hands of a large number of middlemen. Fish It have bypassed these middlemen and instead deliver directy to you. You, as end consumer, thus pay a substantially lower price for comparable products than you would in any other tackle store.

Broman is their own brand name. In these early stages Fish It offer You one brand only: BROMAN. BROMAN is a Swedish high quality brand name that was created to meet the demands of their customers: Demands that asked for high quality at low prices.

Fish It's long time test customers have had the privilege to be able to first discover the functionality and quality of BROMAN tackle. Then, once the price has been disclosed, they make their decision immediately. This is exactly what Fish It want to achieve. By all means, compare their products with others. Then compare the prices, and make a decision.

The people responsible for designing BROMAN, all have long time experience when it comes to angling. Among them you can find Johan Broman and Pelle Klippinge to name but two. Johan has been angling for basically everything beneath the surface, on every continent, and has been involved in the tackle business on and off since his early teens. Pelle is a well known fly fisherman, writer and reporter. His base of operations is the world famous River Em in Sweden, where he also hosts popular fly fishing courses.