Fitbug is a unique online ‘health and wellbeing’ coach that uses ‘The Bug’ - the 1st interactive pedometer to send member activity levels to our experts, who set realistic, weekly activity and nutrition targets to help members achieve their personal goals.

Created by the UK’s leading health and fitness professionals, Fitbug launched in January 2005 with a significant marketing drive designed to create public awareness. Fitbug is one of the most exciting and realistic lifestyle programmes to hit the world stage in years. Fitbug isn’t a diet and it’s not a rigorous workout regime, it employs user friendly technology to simply help its members do more and eat the right amounts of the right stuff. Based on the principles of energy balance, Fitbug’s all about making small lifestyle changes for great health benefits.

FITBUG IN BRIEF...

What is Fitbug?
Fitbug is your online personal health and well-being coach.

How Does Fitbug Work?
Fitbug uses ‘The Bug’, the first interactive pedometer to calculate steps travelled, calories and grams of fat burned and distance covered. Member data is sent to Fitbug, via their PC and used to provide members with their own weekly activity and nutrition targets, not to mention all the feedback, advice and encouragement they’ll ever need.

Who’s Fitbug For?
Real people who know they should be doing more to lead a healthy lifestyle, but need help in turning their good intentions into action.

What Does Fitbug Do?
Fitbug taps into latent good intentions and through motivation, monitoring and education, helps them turn their own potential energy into real energy, action and results.

FITBUG IN DETAIL

Fitbug is your online personal health and well-being coach, designed for people who know they should be doing more and eating better, but need help in turning their good intentions into action. Fitbug membership starts with the ‘Bug’, their unique interactive pedometer. Your ‘Bug’ is the key to the new you - clip it to your waist or stick it in a pocket and it gets to work, accurately calculating the steps you’ve done, calories and grams of fat burned and distance covered. Tell Fitbug what you want to achieve and whether you want to lose weight, feel great or stay in shape, our experts set you weekly activity and nutrition targets to help you achieve your goals. Your Bug then plugs into your PC and ‘talks’ to Fitbug, sending our experts details on how you’ve been getting on. You get to chart your progress online with user friendly members pages, receive regular texts and progress reports by email – all designed to keep you motivated and on the straight and narrow. Once you have signed up to any one of Fitbug's membership packages, you receive your Member's Pack (very cool!) within a few days which includes the ‘Bug’ and everything you need to get you started. Fitbug isn’t a diet and it’s not a rigorous workout regime, it’s an online health and wellbeing coach which will help you to do more and eat the right amounts of the right food. Fitbug’s all about making small lifestyle changes for great health benefits.

Why Visit Fitbug?

• Fitbug is one of the most exciting products to hit the ‘health’ sector in years.
• It’s not another trendy diet or workout regime, Fitbug promotes a simple, healthy lifestyle balance that fits within members’ current lives.
• Developed by some of the UK’s leading health and fitness pioneers, Fitbug know what they’re talking about!

Fitbug - A Wealth Of Health Experience

The Fitbug team is a group of professionals from the health and fitness sector, who have recognised the need for a unique health alternative that fits perfectly into everybody’s complex lifestyles.

Fitbug’s directors bring with them years of experience and this in-turn ensures a complete understanding of precisely what individuals need in order to achieve their goals.

And to add the icing on the cake, Fitbug have employed some of the UK’s top exercise and nutritional professionals. Fitbug firmly believe that they have created a team that provide an effective, safe and widely accessible health alternative that will go hand in hand with all lifestyles.

The Fitbug Story

The Fitbug concept had been bubbling away for several years, then some 18 months ago we decided that it was high time to bring Fitbug to life.

Why? - Let’s face it - most of us know we should be doing more and eating better as our waist bands are slowly expanding. Life is so demanding these days that looking after ourselves has become almost of secondary importance - where’s the time amongst work, family and a hectic social life to ensure that we’re living healthily!

Actually - there’s no need to compromise - with a bit of guidance you can work hard, play hard and live healthy. Fitbug was born.

Who's Behind Fitbug

Fitbug is headed up by Paul Landau. Paul started off his professional life at Accenture where he worked as a management consultant before leaving to work in the industry which was his passion.

Having been a fitness fanatic in his teens and twenties, and seen it all go to pot once the pressures of working life took its toll, Paul understands all too well the difficulties facing anybody who works hard, plays hard. Since 2001 Paul has worked with technology which aims to help people exercise efficiently and maintain the motivation to stick at it.

Paul’s core belief is that if you can show people where they started and what they have achieved, you prove that this health malarkey actually does pay dividends and is worth the effort!

Other Fitbug Pioneers

Fitbug Limited is part of ADDLeisure PLC, a company who's shares are traded on AIM. The ADDleisure plc and Fitbug Limited management teams include some of the pioneers of the health and fitness industry. Please see ADDLeisure's website for further info on the group.

Fitbug's Philosophy

Fitbug aims to get us ‘Fit for Living’. To keep ourselves healthy, all it needs is a bit of thought and effort - Fitbug don’t suggest their members need to start eating like rabbits or exercising like athletes. Fitbug is all about finding a balance - eating well and using our feet.

Fitbug takes the time to understand the desires of every member and designs activity and nutritional programmes which are both achievable and realistic. That way you get a programme that you buy into and know that you can achieve. By helping us all watch what we do and what we eat, and understand what we are achieving and what more we could do, Fitbug keeps their members motivated to maintain their new lifestyle and benefit from feeling great.