Links Of London

Links of London product range includes men’s and women’s jewellery, watches, accessories and gifts in sterling silver and 18 carat gold. The quality of both the product and the packaging, which are exclusively designed by Links of London, are of paramount importance. Using traditional jewellery methods, the majority of Links of London's pieces are hand finished using techniques that machines are unable to replicate.

Many of Links of London's jewellery pieces feature diamonds, semi-precious stones and a unique design features. Links of London gifts feature other materials such and leather or enamel, and range from a flash data disk to a limited edition silver and mahogany Noah’s Ark. There is something for everyone adults and kids alike, fun and serious.

New products are added monthly to the Links of London site, and promoted on the home page rotating on a daily basis to keep the Links of London site fresh. Orders are despatched within 2 working days of receipt but Links of London's aim to despatch them on the same day is achieved on a high number of orders. All orders made at Links of London are beautifully gift wrapped at no extra cost.

The Links of London Story

Links of London is an exciting shopping experience. Links of London offer an eclectic mix of men’s and women’s jewellery in sterling silver and 18 carat gold, with an enviable collection of charms and charm bracelets for you to choose from. Links of London also offer a desirable mix of leather and silver items, for the home or the workplace, or for the perfect gift. Everything is designed or chosen by Annoushka Ducas, the company founder and creative director, who has received several awards in recognition of stylish innovation in jewellery and product design.

Links of London was founded in 1990 by Annoushka Ducas and her husband, John Ayton. The company resulted from a simple request for a pair of fish cufflinks - bizarre but true. Annoushka’s mother commissioned her to design and manufacture a pair of sterling silver cufflinks, as a gift for her loyal restaurant clients. Harvey Nichols, the exclusive London fashion store, loved the design and ordered a whole collection. Links of London was born and today we have grown internationally with stores in the UK, Hong Kong, Dubai, USA and Canada.

So what's so different about Links of London?

Well, Links of London always have something exciting and new to offer. Links of London believe in design and function and endeavour to bring you contemporary classics, fashion must-haves and that extra special piece you weren’t expecting to find. That could be a nodding dog or a champagne bubble blower, an 18ct gold sweetie bracelet or a disco diva charm.

Links of London love the element of personalisation and allow for engraving on jewellery, embossing on leather or freedom of choice at the charm bar. Links of London like to hint at their sense of British eccentricity and humour in all that Links of London do. But most of all, Links of London love presentation and all of our items are tissue wrapped, pouched, boxed, ribboned and bowed, preserving that element of mystery and indulgence.

Links of London - Awards

The British jewellery industry has recognised Links of London time and again with awards for design in silver, for image, and for the creation of beautiful presents. Links of London's reputation has spread far and wide as the World's greatest retailers have also chosen to sell their designs from the United States to Asia, from Europe to the Middle East. Some of our recent awards include:

THE BRITISH APPAREL EXPORT AWARDS
1998 Accessories Category
1997 Accessories Category

UK JEWELLERY AWARDS
2006 Jewellery Brand of the Year
2005 Jewellery Brand of the Year
2003 Objects brand of the year
2001 Objects brand of the year
2000 Precious metal designer of the year
1999 Precious metal designer of the year
1998 Giftware designer of the year

OTHER AWARDS
2005 NMA Effectiveness Awards - Best Retail Website
2004 Walpole Brand of the Year

Links of London - Packaging

Whether you buy cufflinks, a necklace or a present for a new baby, Links of London want the packaging to show how much care you’ve taken in choosing the right gift. Even the tiniest of presents from Links of London is beautifully wrapped in a cloth pouch and tissue then hand packed in Links of London's exclusive branded boxes. Your present is tied with the Links ribbon and sent off to either you or a loved one with a card that you can personalise when you order.

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