What is Firebox?
Firebox is one of the UK's leading multi-channel retailers and specialises in the retail, marketing and manufacture of a highly select range of new and innovative products.
The world is full of boring products - Firebox try to do things a little differently. Firebox search high and low for things with a twist. Products that are inspirational, quirky, bizarre and downright fun.
From Las Vegas to Los Alamos, Tokyo to Tashkent, Firebox scour the world looking for the 'next big thing', then make it available through their award-winning website, mail order catalogue and select high street partners.
The idea being that you'll find products at Firebox long before they make it to the mass market. It is the mission of Firebox to always be first with the latest hot stuff.
Firebox - How did all this happen?
Firebox began life in early 1998 as hotbox.co.uk, an internet retailer founded by university friends Michael Smith and Tom Boardman. Operating out of Cardiff, the company saw rapid initial growth due to the huge success of Michael and Tom's (much-imitated) invention, the Shot Glass Chess Set. In the Summer of 1999 the company moved to London and relaunched as Firebox. In 2002 the company opened its first combined Head Office and Distribution Centre located in South London.
Initially a "pure-play" Internet only business, Firebox has successfully moved into the Mail Order, Corporate and Wholesale/Trade sectors:
- Website - The Firebox website attracted over 2.7m visits in 2003 and served over 16.7m page impressions (source: RedSherrif.com Traffic Audit);
- Catalogue - Published several times a year with an annual circulation exceeding 4m copies
- Corporate - Firebox has provided corporates such as Yahoo, Oracle, Five, Siemens and Abbey National with innovative solutions for incentives and promotions
- Wholesale - Firebox provides a range of branded products to retailers looking to expand their range with our exciting product lines
...and along the way Firebox have grown rapidly from the initial partnership of the two founders to a core team of over 24 staff.
Firebox on TV
A BBC film crew tracked the early days of the Firebox's history in a documentary broadcast in July, 2000.
Anything else to bear in mind?
Firebox is committed to maintaining excellent customer service alongside a high quality and enjoyable shopping experience. If you have any questions, suggestions, or problems (or just want to see what their team all looked like as kids) then please check out the Firebox "contact us" page.
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